Sandeep K. Agrawal

Associate – Publications, Indian Institute of Mass Communication

Sandeep Agrawal is originally from Moradabad (Uttar Pradesh), but now resides in Nagpur (Maharashtra).

Sandeep has over thirty years of experience in various formats of media, including print, electronic, and digital.

He has worked as a copywriter and conceptualizer for several leading advertising agencies such as Grammar, Burrbrown, Goldmine Advertising, and Sa Digital.

In addition, he has also worked on projects related to features, research, and scripting for various television production companies and feature syndication services.

He has expertise in entertainment/film writing and celebrity interviews.

After obtaining a PG diploma from IIMC, New Delhi, Sandeep has worked in the research department of KBC (the famous game show) and has been associated as an independent writer and regular editor with renowned publications such as Navabharat Times, Lokmat Samachar, and Dainik Bhaskar.

He has also worked as a creative head for Launchpad (a reality show based on DD National).

His work includes major advertising campaigns for clients like Honda, Maharashtra Bank, Diamond Cement, Jawaharlal Nehru Port Trust, National Mineral Development Corporation, Ministry of Agriculture, Nuclear Power Corporation of India Ltd., and NTPC.

Having a keen interest in writing since childhood, Sandeep started his writing career with magazines like Dharmayug, Madhuri, Parag, and Nandan.

He has conducted interviews with more than 75 famous personalities related to literature, journalism, politics, film, fashion, modeling, and sports for Navbharat Times.

Among them are Khushwant Singh, Basu Bhattacharya, Sushma Swaraj, Sushmita Sen, Shatrughan Sinha, Raghu Rai, Ustad Amjad Ali Khan, Surendra Mohan Pathak, Birju Maharaj, Shovna Narayan, Padma Sachdev, Mark Tully, Ramgopal Bajaj, Ritu Berry, Jatin Kochhar, Rahul Dev, and many others.

As an author, Sandeep has written about half a dozen books, including

  • Pra & Gazal Ki Galiyon Se” (poetry),
  • Robotopia and Robocracy (science fiction anthologies),
  • Pravah (articles), and
  • ‘Vigyapan: Manoranjan Ki Nai Vidha’ (advertisement-based articles)

He has also written some novels titled Mera Chammach Kisne Churaya and Left, Right, & Straight, which were published on Kindle.

He has written over a thousand articles on various topics for different newspapers and magazines.

As a trainer, he has written six chapters on advertising and public relations for Uttarakhand Open University.

He has also contributed to the syllabus of the film journalism course at Makhanlal Chaturvedi Rashtriya Patrkarita Vishwavidyalaya.

In 2002, he compiled an annual special issue on films for Lokmat Samachar, which was included as a reference book at Jamia Millia Islamia University.

For his contributions to the Hindi language, Sandeep Agarwal received the “Hindi Sevi Samman” in 2022, awarded by Kendriya Hindi Nideshalaya, via Abhyudaya Bahu-uddeshyiya sansthan, Wardha.